Top Message
Continuing to Be the “Takara” of the Community and Creating Sustainable Value
Representative Director / MIRARTH HOLDINGS, Inc.Kazuichi Shimada
Striving to Become a Future Environment Design Company Chosen by Society
Since making a fresh start as MIRARTH HOLDINGS, Inc. in 2022, a milestone year marking our 50th anniversary, we have been working on reforms to evolve beyond the framework of a real estate developer and become a “future environment design company.” Now entering the fourth year of the new structure, I feel that our Purpose has become clearer through various initiatives.
At the start of this journey, we clearly defined the Group's Purpose as a guiding principle for the future: "To design sustainable environments for a happier future for both people and our planet." In 2023, to realize this purpose, we formulated our long-term vision, "Be the Takara of the community" as the ideal state we aim to achieve by the fiscal year ending March 31,2030. This vision encapsulates our desire to be an irreplaceable presence like a “Takara (treasure)” for the community.
What the Group pursues in every business is its unwavering commitment to "making the future of people and the planet happy." With this aspiration in our hearts, we aim to continue providing value that goes beyond housing and community development by addressing challenges and needs of local communities through our business. We are convinced that this is the clear path to becoming a company chosen by society and the reason for our existence.
Enabling Each Employee to Become a Contributor to Local Communities
The reason we are now united in this vision is simply because the social landscape we face has become more complex and serious than ever before. As social issues such as climate change, energy problems, declining birthrates and aging populations, and regional disparities become more complex and severe, companies are required to accurately understand these social issues and changes in values, and connect them to the future.
To achieve this, it is essential to instill our Purpose, which clarifies our commitment to addressing social issues, in every employee, ensuring that the entire Group constantly reaffirms it and deepens its understanding based on the social issues of the times. Therefore, in 2024, we launched the purpose promotion project “MIRAI for EARTH.” We have been implementing multifaceted activities, such as the “Communication Forum,” where we visit Group companies to directly share our message and aspirations, and the “MIRAI for EARTH Tour,” where employees visit the facilities of the Group companies and learn about their initiatives. The results are steadily taking shape, and now initiatives that embody our Purpose are emerging from the bottom up, driven by the proactive efforts of our employees.
For example, "LEBEN SALON AKIHABARA EXPERIENCE" was born from an idea proposed by employees. By consolidating multiple sales locations, it not only reduces the burden on customers, but also significantly reduces material consumption and waste, providing a truly sustainable next-generation "home hunting experience." In addition, initiatives directly linked to solving regional issues have increased. “UKIHA RIVER CAMP,” located in Ukiha City, Fukuoka Prefecture, is a community revitalization project that transformed a closed school into a campground, contributing to increasing the number of visitors and revitalizing the local community.
By enabling each employee to contribute to local communities and becoming a corporate group recognized by local communities as a future environment design company that brings happiness to the future of people and the planet, we will continue to work on further structural improvements and business structure reforms.
Creating Value for the Future Generations Through Sustainability
What can we do to be the “Takara” of the community and to create a better society for future generations? How can we contribute to communities and society through our business? As we ask ourselves these questions, the Group will continue to work towards solving social issues and creating sustainable value. We are confident that this will support a happy future for people and the planet, and at the same time lead to the sustainable growth of the Group.
With sustainability as the starting point for all our business activities, we will create a sustainable future to pass on to future generations, while listening to the voices of diverse stakeholders both in Japan and overseas.